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  • Location

    Atlanta

  • Job title:

    Director - Digital Marketing

  • Sector:

    Sales & Marketing

  • Job ref:

    7354

Qualifications

  • 10+ years of experience leading digital marketing and demand generation in a fast-growing company, B2B SaaS business or Fortune 100 company
  • 5+ years people management experience, with ability to attract, nurture, and retain top talent
  •  Bachelor’s degree from an accredited college or university
  • Expertise in modern digital growth strategies including SEO, SEM, social, paid media, media buying, display, content syndication, analytics platforms, and web technologies
  • Highly curious and analytical, with an ability to identify the highest impact activities
  • Hands on attitude
  • Experience managing a media budget and refining activities to deliver on pipeline goals

Responsibilities

  • You will be responsible for driving and scaling our worldwide demand generation in a fast-paced environment
  • Develop and grow the team’s capabilities, nurturing our culture of performance excellence
  • Be the go-to expert on all digital marketing, including website performance optimization, search, social, display, and content marketing
  • Create and implement a multi-channel demand generation strategy to attract, engage, and convert current customers and new prospects
  • Ensure that digital marketing strategies align to commercial and brand priorities
  • Lead planning and optimization of all paid digital programs including media buys
  • Build analytics capabilities to track and improve website performance, content performance, and user journeys
  • Understanding of how to build and apply audience segmentation models, including retargeting
  • Ability to present strategies, forecasts, and results to executive management
  • Must be a US Citizen due to contractual requirements
  • Optimize landing pages and website content via A/B testing, and partnering with campaign owners and the marketing automation team a focus on SEO to yield awareness and top of funnel demand
  • Collaborate with Content team to develop and distribute content via our paid and unpaid channels
  • Implement and foster calendar planning across team, including website content, social media, and content marketing
  • Work with vendors and agencies to accomplish necessary tasks
  • Integrate amplification efforts with social media, media relations, marketing communications and employee communications
  • Manage a budget and work across finance and marketing ops teams to track, forecast and report on results to senior leadership

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A Human Approach to Staffing

Our Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment which is free of harassment, discrimination, or retaliation because of sex, gender, race, religion, color, national origin, physical or mental disability, genetic information, marital status, age, sexual orientation, gender identity, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.