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  • Location

    New York City, New York

  • Job title:

    Manager, Digital Performance Media Activation

  • Sector:

    Sales & Marketing

  • Job type:

    Direct Hire

  • Job ref:

    5939

Manager, Digital Performance Media Activation

 

Overview

Are you a data driven expert? We are consolidating its SEM, Social and Programmatic media buying into one and is looking for stand-out talent to join the team.

We’re looking for a digital media professional who will take our media planning and buying to the next level.  In this exciting and dynamic opportunity the Manger will play a key role in evaluating proprietary data sets to inform media strategy, target and optimize performance based media.

 

Requirements

  • 3 – 5 years relevant experience

  • A deep understanding of search, social and programmatic media programs and data-led media activations

  • Bachelor’s degree in data science, math or applied analytics

 

We’d love to see

  • Interest in and passion for first-party data targeting, attribution and media and campaign testing

  • Experience working on global campaigns and collaborating with multiple territories and partners.

  • Flexible and dynamic with the ability to adapt to changing goals, objectives, priorities and timelines

  • Ability to galvanize and influence teams and stakeholders at all level across the organization

  • Strong quantitative, analytical and problem-solving skills to enable independent decision making, deep experience in SQL programming language a plus

 

Responsibilities 

  • Develop fluid media buying activation strategies: Craft fluid media buying strategies across Search, Social and Programmatic channels, that deliver against brand performance goals

  • Create Audience Targeting Strategies: Bring media to life through robust audience targeting strategies across platforms using 1st, 2nd and 3rd party data

  • Audience Sizing and Fluid Budget Setting: Provide audience size forecasts, by platform, to inform minimum, optimal and maximum investment levels to be recommended for each fluid channel

  • Drive fluid media buying excellence: Ensure consistent and timely execution across all fluid (Search, Social and Programmatic) media channels to deliver against campaign goals, strategies and budgets

  • Cultivate relationships with relevant fluid media vendors: Actively develop and nurture relevant partner relationships across fluid channels to deliver opportunities for future testing and innovation

 

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A human approach to staffing.

Our Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment which is free of harassment, discrimination, or retaliation because of sex, gender, race, religion, color, national origin, physical or mental disability, genetic information, marital status, age, sexual orientation, gender identity, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.