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Are you a product evangelist and ready to own the go to market plan for product launches and market communications? Our mission is to create a frictionless world for the transportation of goods by seamlessly connecting and empowering the industry.

 

You responsibilities include

  • Develop competitive intelligence framework and research, manage and provide key insights that will guide product requirements/positioning and strategic marketing initiatives. 

  • Lead and develop product positioning and messaging that resonates with targeted buyers by understanding our brand, customer needs, product roadmap, market trends, and competitive landscape.

  • Create, manage and execute the product marketing strategy and integrated marketing campaigns for new and existing products to optimize reach, customer acquisition and retention.

  • Lead creation of thought-leading product marketing materials and content across digital and print communications such as customer literature, blogs, e-mails, videos, webinars, presentations, web copy, advertisement and trade show/event material.

  • Assess effectiveness of marketing programs on an ongoing basis, and report back to the business on required changes.

  • Collaborate closely with marketing team members, agile teams, sales team and client success team to achieve goals.

 

Your experience includes

  • Bachelor's degree in Marketing, Business Administration or directly related experience required. MBA a plus.

  • Product marketing experience preferably in the SaaS environment or supply chain industry

  • Excellent communication and storytelling skills with the ability to turn insights into a clear and convincing product narrative.

  • Experience in these additional marketing areas is a plus: Lead generation, CRM/ marketing automation tools, email marketing, social media and branding.

 

Position will be a hybrid of onsite (Peachtree City location/suburb of Atlanta) and remote work

 

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply - we’d love to hear from you.

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eHire is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.