Are you a product evangelist and ready to own the go to market plan for product launches and market communications? Our mission is to create a frictionless world for the transportation of goods by seamlessly connecting and empowering the industry.
You responsibilities include
Develop competitive intelligence framework and research, manage and provide key insights that will guide product requirements/positioning and strategic marketing initiatives.
Lead and develop product positioning and messaging that resonates with targeted buyers by understanding our brand, customer needs, product roadmap, market trends, and competitive landscape.
Create, manage and execute the product marketing strategy and integrated marketing campaigns for new and existing products to optimize reach, customer acquisition and retention.
Lead creation of thought-leading product marketing materials and content across digital and print communications such as customer literature, blogs, e-mails, videos, webinars, presentations, web copy, advertisement and trade show/event material.
Assess effectiveness of marketing programs on an ongoing basis, and report back to the business on required changes.
Collaborate closely with marketing team members, agile teams, sales team and client success team to achieve goals.
Your experience includes
Bachelor's degree in Marketing, Business Administration or directly related experience required. MBA a plus.
Product marketing experience preferably in the SaaS environment or supply chain industry
Excellent communication and storytelling skills with the ability to turn insights into a clear and convincing product narrative.
Experience in these additional marketing areas is a plus: Lead generation, CRM/ marketing automation tools, email marketing, social media and branding.
Position will be a hybrid of onsite (Peachtree City location/suburb of Atlanta) and remote work
We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply - we’d love to hear from you.
A Human Approach to Staffing
eHire is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.