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Looking for a Product Marketing Specialist to clearly communicate the story of our products and their benefits. This role will be responsible for developing product messaging strategy across all channels and personas, as well as marketing plans for new product features and launches. Candidates should have a background in B2B marketing and samples of high-quality content for technology products and features.

Role and Responsibilities:

Align with the Product and Sales teams on strategy and messaging.  Work with Demand Generation and Sales teams to identify effective campaigns & content, as well as identify opportunities to scale them  Write content to educate internal and external stakeholders on product features and benefits Write content to create demand for products  Collaborate across the organization to help develop and execute programs to impact sales to new and existing customers, including content creation for product features and launches, demand generation programs, website content, social media, product videos, webinars, case studies, blog posts, email campaigns, and more ? Support the go-to-market plan with relevant product content creation Assist the Demand Generation with the execution customer acquisition campaigns Measure and optimize the buyer journey as it relates to product feature adoption and usage Research assigned topics and write articles as a subject-matter expert, conducting interviews and obtaining quotes as needed Assist with writing/content requests as directed

Qualifications and Skills:  

Bachelor’s degree in a related area  

Minimum of 3 years of relevant experience

Past experience in product marketing  

Experience creating content that aligns with company style and brand guidelines  

Excellent writer (have sample links ready) Excellent oral communication skills (including in-person, phone, and email)  

Excellent written and verbal communication skills  

Works well in a collaborative, cross-team capacity, and also independently

Strong project management skills  

Strong problem-solving ability and performance/metrics-driven thinking

Demonstrated ability to learn quickly and add value immediately in a fast-paced environment  

Detail-oriented with extremely good follow-up  

Basic knowledge of SEO content, Google Analytics

Proficient with Microsoft Office suite (Word, Excel, PowerPoint)

We are a fast growing company with phenomenal people. You will experience tremendous growth and learning while being part of something you are helping to define and build from the ground up.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply - we’d love to hear from you.

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ehire.com/jobs

A Human Approach to Staffing

eHire is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

 

 

 

 

 

ehire.com/jobs

A Human Approach to Staffing

eHire is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.