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  • Location

    Atlanta

  • Job title:

    Senior Marketing Automation Expert - Marketo

  • Sector:

    Technology

  • Job ref:

    7463

Do you have a roll up your sleeves mentality and a drive  to help individual business units grow their understanding and usage of Marketing Automation? Our company’s mission is to make a difference in everything we do.  We are known for our  wide range of products that create safety and convenience for people around the world.

 

Your responsibilities include

  • This role works as part of our Center of Excellence (COE) to help individual business units grow their understanding and usage of Marketing Automation, while providing a central framework to help improve our lead generation and efficiency as an organization

  • This role will also be responsible for helping to establish a solid foundation of operational programs across Marketo and Salesforce.com to ensure data and leads are flowing accurately

  • Managing our Marketo instance structure, leading any strategic Marketo related projects, being a go-to Marketo expert for the business, training business users on Marketo,  and onboarding new Marketo features and Marketing Automation technologies

  • Lead key projects to improve the Marketing Automation functionality available 

  • Drive global Marketing Automation standards and best practices across the organization, working with marketing teams in different businesses and regions

  • Maintain all operational programs and ensure that all programs and processes in Marketo are compliant with current data privacy regulations such as GDPR, CANSPAM, CCPA, etc

Your experience

  • The ideal candidate will have a roll up your sleeves mentality and extensive hands-on experience with Marketing Automation and CRM systems 

  • Experience in Marketing Automation using Marketo

  • Experience running strategic projects

  • Bachelor's degree

  • Marketo Certified Expert/Professional

  • Experience using Salesforce.com

  • Understanding of GDPR, CANSPAM, CCPA and other global data privacy and email regulations

  • Experience developing Marketing Automation programs at an enterprise level

  • Experience with Sirius Decisions Demand Waterfall

  • Experience using Bizible (Marketo Measure) for marketing attribution

 

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply - we’d love to hear from you.

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